Zong Chen


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Most Recent Affiliation:


  • City University of Hong Kong

Location:


  • Hong Kong

Writings and Presentations:


  • Title: Advertising Positions: Data Portraiture as Aesthetic Critique
    Writing Type: Paper
    Author(s):
    Exhibition: SIGGRAPH 2018: Original Narratives
    Abstract Summary:

    Advertising Positions integrates 3D scanning, motion capture, novel image mapping algorithms and custom animation to create data portraits from the advertisements served by online trackers. Project volunteers use bespoke software to harvest the ads they receive over months of browsing. When enough ads have been collected, the volunteer is interviewed, 3D scanned and motion captured. Each ad is then mapped to a single polygon on the textured skin of their virtual avatar. Outcomes have been displayed as 2D/3D images, animations and interactive installations.


    Role(s):